Matchmaking with Integrity Muslim Community Solution

Enhancing traditional matchmaking with modern security and privacy features.

Tools

Figma

Adobe Photoshop

Adobe Ilustrator

Miro

Chat GPT

Industry

Public Service

Matrimony Services

My Role

UI Designer

UX Researcher

Timeline

Overall 5 Weeks

R&D: 1 Week

Design: 3 Weeks

Testing: 1 Week

Introduction
Sharafayn is a pioneering matrimony mobile application designed exclusively for the Syed Muslim community, providing a secure and seamless platform for Syed individuals to find their ideal life partners. This app is meticulously crafted to meet the unique cultural, social, and religious expectations of the Syed Muslim community, ensuring that users can connect with genuine individuals who share their heritage and values. Understanding the importance of preserving cultural integrity, Sharafayn prioritizes authenticity and security, setting it apart from mainstream matrimony platforms. With a dedicated focus on the Syed community, Sharafayn offers a trusted environment where users can confidently search for their future soulmates without the common concerns associated with general dating or matrimony apps.

At the heart of Sharafayn are robust features that enhance user experience and safety. The app incorporates advanced identity verification processes, requiring users to submit official identity proofs, which are meticulously vetted to eliminate fake and spam profiles. This ensures that every member of the platform is a verified Syed individual. Additionally, Sharafayn provides enhanced privacy controls, allowing users to blur their private pictures until they accept a connection request. This feature empowers users with greater control over their personal information, fostering a sense of security and trust. By addressing the specific needs of the Syed community and prioritizing privacy and authenticity, Sharafayn transforms the matrimony search into a respectful, efficient, and reliable journey towards finding true companionship.

Problem

In today's digital age, many members of the Syed community face significant challenges when using mainstream matrimony platforms. These challenges include:

Solution

Sharafayn offers a targeted solution to the above challenges by providing a closed-community matrimony app with the following key features:

My Design process

Sharafayn offers a targeted solution to the above challenges by providing a closed-community matrimony app with the following key features:

Empathise

  • Define Business Objectives
  • Understanding of all Users and Flows
  • The 5Ws & H

Define

  • User Interview
  • Empathy Mapping
  • User Persona
  • Competitive Analysis
  • User Flow Diagrams

Ideate

  • Wireframes
  • Style Guide
  • Visual Designs

Prototype

  • Design Prototyping

Testing

  • Usibility Testing

Quantitative research

I conducted an online survey with about 20 users using Google Forms. The study utilizes surveys to collect quantitative data from ideal users of matrimony app. The research seeks to understand the importance of the identity verification service on matchmaking efficiency, user trust, and overall user expectations and needs.

65%

are dissatisfied with existing matrimonial services due to a lack of cultural sensitivity.

80%

of respondents indicated that privacy and security are their top concerns

90%

of respondents prefer an app that involves parental oversight.

10 Questions for Stakeholders

These questions aim to understand their experiences, preferences, and expectations regarding matrimony apps, particularly in the context of cultural and religious considerations. The responses to these questions informed the development and refinement of Sharafayn, ensuring it meets the unique needs of its target users effectively.
Competitor Analysis
We analyzed the three main competitors, focusing on their strategic positioning and competitive
advantages to identify key differentiators and opportunities for improving our market stance.

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