Ads Connect is a cutting-edge mobile phone marketplace designed to transform the way people buy and sell mobile devices and accessories. By leveraging geolocation, Ads Connect displays nearby certified listings, ensuring users can find quality products within their vicinity. The platform prioritizes user privacy and security with its in-app communication feature, allowing users to hide their contact numbers and communicate safely within the app. This case study delves into the user experience design process behind Ads Connect, highlighting the challenges faced and the innovative solutions implemented to create a seamless, secure marketplace.

The mobile phone marketplace is fraught with challenges, including privacy concerns, spam, and fraudulent listings. Users often struggle with the inconvenience of dealing with unverified sellers and the risk of exposing personal contact information. Additionally, the absence of a reliable communication channel within many marketplaces leads to trust issues and safety concerns, hindering smooth transactions.